Bringing Back Live Forever Juice and the Immortal Unicorns at Natural Products Expo East 2012

In September 2011, the FDAImports.com team launched an incredibly risky/creative project at the Natural Products Expo East event in Baltimore, MD.  The project was the now-famous Live Forever Juice brand – a fake juice company with over-the-top labeling claims created to generate interest in FDA labeling compliance for organic and natural products.  If you don’t [...]